Mineral Fusion is a brand of natural and organic cosmetics, first founded in 2007. The aim is to offer safer, greener and more ethical alternatives to ordinary makeup. The products are free of common irritants and allergens, and contain nourishing botanical extracts that are kind to your skin. Many Mineral fusion products contain certified organic ingredients, and the brand is Leaping Bunny endorsed. Each one is formulated to offer rich, beautiful colour and is packaged in recycled materials printed with soy inks.