OUR INGREDIENT POLICY
Faithful to Nature is South Africa's trusted destination for health, beauty, and conscious living since 2006.
Better choices start with uncompromising standards, which is why every product is carefully screened against our strict Ingredient Policy, considering health, environmental, and social impact factors.
We do the deep dive for you, so you can shop with confidence.
What Guides Our Standards?
We believe better choices should be easy to find and easy to trust. That's why we screen every product against three core pillars: Health, Environment, and Social Impact.
Health
We check over 2 000 ingredients, so you know exactly what’s safe for you. No more decoding complex labels or second-guessing your choices. Our transparent product information helps you avoid harmful ingredients and live a cleaner, toxin-free lifestyle.
Environment
Every product has an environmental footprint and we take that seriously. From responsible sourcing to low-impact packaging and carbon-neutral delivery, we prioritise options that tread more lightly on the planet. Small actions add up and it starts with your cart.
Social Impact
Behind every product are people and communities. We champion brands that uphold ethical practices, support fair trade, and create positive social impact, because what we buy has the power to do good. Discover women-founded brands, community-first businesses, and more.
How We Choose What We Sell
Nothing is hidden.
We screen thousands of ingredients to give you clear, fact-based insight into every product. Nothing is overlooked and no product is stocked unless it meets our ingredient standards.
We verify every claim.
All product claims are validated and suppliers must submit detailed certifications. This ensures credibility, transparency, and full accountability behind every label.
Guided by our product technologists.
Our in-house product technologists oversee the entire screening process. Their scientific expertise ensures every ingredient is assessed with accuracy and consistency.
✖ Declined = Not listed
If a product's ingredients raise safety concerns for people or the environment, it won’t be listed. Only clean, safe, and responsible ingredients earn our stamp of approval.
Our standards evolve with science.
We don’t stop once a product is listed. Our team actively researches new ingredients and reviews the latest findings. As knowledge evolves, so does our policy.
The Bad Bunch
The Bad Bunch
Some ingredients once considered safe are now linked to health or environmental concerns. When credible research shows a risk, we take action, so you can make safer choices for yourself, your family, and the planet.
Ingredient Library
Ingredient Library
Our searchable Ingredient Library helps you know more and choose better. Explore what goes into your products, understand how each ingredient works, and see the benefits for yourself.
The FtN Range
The FtN Range
Our in-house range is built on the same uncompromising standards. Designed to offer honest, effective, and more affordable alternatives, every product reflects our commitment to better ingredients, responsible sourcing, and thoughtful packaging.