Kiddylicious is an award-winning range of tasty snacks and foods for babies and toddlers. The UK-based brand was founded by Sally Preston, an entrepreneurial mom of two. This former food scientist recognised the importance of feeding tasty, wholesome foods to children during the early years. A variety of tastes and textures helps to develop a love of healthy foods. Kiddylicious products are made using natural ingredients, and are free of artificial colours, flavours and preservatives.